Simple Steps To Digital Marketing For Travel And Tourism Strategy

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Digital Marketing For Travel And Tourism
Digital Marketing For Travel And Tourism

Let’s understand Digital Marketing For Travel And Tourism in the simplest way possible.

My father used to plan a trip outside of Delhi for every summer vacation when I was a kid.

I vaguely recall him doing so.

While we used to like it, he did not always appreciate the journey.

Herculean efforts were more like it!

However, times have changed, and everything is now just a click away thanks to the infusion of digital marketing for travel and tourism!

Digital marketing for travel and tourism has been changed by digitization, and it has adapted successfully to these developments.

Over the next ten years, it is predicted to expand at a rate of 3.8 per cent per year to reach $11.4 trillion!

Digital Marketing’s Importance in the Travel Industry

The travel and tourism business is currently one of the most impacted by technological advancements.

The travel and hospitality industry was one of the first to incorporate digital marketing for travel and tourism tactics into its operations in order to engage communities

And ensure that their customers enjoy the greatest vacations possible.

Players in the travel business are continuously seeking new and innovative ways to reach their buyer persona and personalise their product to their target audience in order to perform successfully and acquire competitive advantages.

Today, we all have desktop computers, laptops, mobile devices, and easy access to information for all parts of the tourism business, from lodging to travel to food and activities.

And efficient digital marketing for travel and tourism is the best way to reach a wide audience in a short period of time at a low cost.

More and more clients are being served online, particularly via tablet devices and smartphones.

Thanks to various digital marketing for travel and tourism channels.

With the use of articles, audio, email, and video travel web marketing can become viral for any given demographic.

The number of mobile users is expected to rise – Digital Marketing For Travel And Tourism

More than 78 per cent of business travellers use a smartphone to plan their trip, and 67 per cent of consumers conduct internet research before making any travel decisions.

This indicates that an increasing number of individuals are using mobile phones to access the internet.

Emphasising the importance of having a responsive website.

Many travel experts, hotel owners, and travel brokers have resorted to digital marketing for travel and tourism organisations to make the travelling process easier for their target audience.

With the change from traditional planning techniques to digital marketing for travel and tourism strategies (for making reservations, purchases, and bookings online),

More and more travel and associated businesses are relying on digital marketing for the tourism industry to reach their target audience swiftly and effectively.

As a result, the digital marketing for the tourism industry process for travel companies is simplified.

SEO has an impact on user decisions – Digital Marketing For Travel And Tourism

For example, if you search for “Best Travel Package to Goa,” it’s natural to click on the first website that appears on the search engine result page or SERP.

As a result, ensuring that your page ranks at the top of the SERP is a critical goal.

However, the Google algorithms that determine which websites will rank on the SERP change on a regular basis, necessitating ongoing website optimization.

Furthermore, it is critical not to simply plant keywords in your website to improve SEO; rather, incorporate keywords into the text to improve the relevance of your website content to users.

Social media is displacing traditional modes of communication.

Digital marketing for the tourism industry is undeniably transforming the travel and tourism business.

Social media marketing has already displaced a significant portion of traditional communication.

For example, when we vacation somewhere, we like to look at images, reviews, and other Twitter or Vimeo posts.

As a result, we have entered a new interactive era in which travel businesses can use social media networking technologies to market their businesses at minimal cost, attract visitors, and build public interest.

Digital marketing for tourism industry

The travel and tourism sector is rapidly changing, and data are swiftly becoming obsolete.

Here are some nerdy and hefty figures to assist you to understand the upcoming developments in India’s online travel business.

Take control of your online reputation –

Every minute, 200 new users add to TripAdvisor (TripAdvisor, 2015)

A TrustYou poll found that 95% of people read reviews before making a reservation. (Tnooz, 2015)

4 out of 5 TripAdvisor users, notably Generation X (74 per cent) and Australian visitors, will ‘always’ or ‘usually’ consult reviews before picking which attraction to visit (82 per cent) (2015, TripAdvisor)

Only 59 per cent of tourists prefer reading full-text evaluations, while 80 per cent opt for summary reviews to save time. Tnooz (Tnooz, 2015).

So, what does it mean?
Maintaining your internet presence and accumulating positive ratings, especially on reliable sites like TripAdvisor, is daily work.

To increase revenue, go for online bookings.

About 83 per cent of activity and tour organisations still handle their daily operations using traditional techniques; this means that digital users will not be able to see the products in an online channel (Phocuswright, 2016).

Following the deployment of an online booking system, there is a 30-40% increase in bookings. 2016 (TrekkSoft)

A mobile device is used by 65 per cent of tourists to make same-day hotel reservations (Statistic Brain, 2015)

So, what does it mean?

The number of travellers who want to book tours and activities online is outnumbering the number of suppliers who are ready.

There are numerous booking software suppliers from which to select the one that best meets your needs.

The Use of Social Media in the E-Travel Industry

Person is standing and thinking about Digital marketing for travel industry.
Photo from Pexels

Millennials claim they upload images on Snapchat, WhatsApp, Instagram, and Facebook when travelling, with 97 per cent saying they do so (Frederic Gonzalo, 2016)

By sharing pleasant travel experiences, 27% of Twitter users generate favourable publicity for the brands they mention. (2014, Twitter)

Twitter is used by 39% of users in the middle of their journey (Twitter, 2014)

So, what does it mean?

Don’t attempt to use every social networking platform.

It’s critical to determine where your target users are active and participate in these conversions.

It’s pointless to join a new social network just because everyone else is doing it unless your target audience is already there.

Visuals are the most effective marketing tool.

TripAdvisor has almost 53 million candid vacation images (TripAdvisor, 2015)

76 per cent of TripAdvisor users agree that photos uploaded by travellers impact their booking decisions (TripAdvisor, 2015)

When a piece of content is a coloured visual, it increases people’s willingness by 80%. (Xerox, 2014)

So, what does it mean?

Because travellers desire to broaden their visual horizons and try new things.

As a result, it’s critical to prioritise captivating images in your travel agency’s marketing plan if you want to stand out in the tourism sector and persuade passengers to book you instead of your competitors.

You’ll Reach a Larger Audience with Video

Outside of the United States, YouTube receives 80% of its views (YouTube, 2015)

Every week, 78 per cent of individuals watch videos on the internet (MWP, 2015)

Streaming video will account for more than two-thirds of all consumer Internet traffic by 2017, according to Cisco 2015.

So, what does it mean?

It is, without a doubt, a season to experiment with videography.

It’s fine if your first video doesn’t generate a lot of sales, but if you keep making films, you’ll get feedback eventually.

Conclusion – Tourism digital marketing agency

We have a thorough understanding of the traveller, which means we have a thorough understanding of your company.

We have extensive experience and knowledge in the hotel, tourism, and travel industries.

Our team has run digital marketing and revenue management departments for hotels managed marketing programmes for destination marketing organisations (DMOs).

And marketed countries, states, destinations, resorts, hotels, attractions, and casinos all over the world.

Contact Us. for a free consultation.

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