Let’s understand digital marketing for clothing brands in the easiest way possible.
The question is, how can you stand out from the throng in such a competitive market? After all, that is the root of the problem.
The implementation of a digital marketing plan is a viable alternative.
If done appropriately, digital marketing has the potential to increase sales, brand recognition, and profit margins, among other things.
You now have access to the people who are most interested in you.
Brand awareness, sales, and user advocacy all improve as a result of effective marketing.
As a result of digital marketing, your company has advanced to the next level of development.
If you want your fashion firm to be successful online, you can use a variety of internet marketing strategies.
Regardless of how old or young a fashion company is, it can benefit from a strong digital marketing strategy.
Do you desire a more effective means of self-promotion? Continue reading to learn more.
In order to build a successful fashion brand, you can use internet marketing techniques like these:
Retargeting Ads – Digital Marketing For Clothing Brands
Facebook advertisements can help increase conversion rates.
After seeing an ad or going to your website, most shoppers won’t make a purchase right away.
Retargeting allows you to reach potential customers who were on the verge of purchasing your products.
Improve your reach by using Facebook Custom Audiences and Targeting Lookalike Audiences (only a few lines of code).
You can provide a little discount in the ad if they don’t buy within a week. Loss of sales may result from retargeting clients who have abandoned their shopping carts.
With our help, a brand recently hired us to manage their Facebook ad campaigns and experienced a 398 per cent average return on investment (ROI). Learn how fashion digital marketing helped an Italian sunglass maker increase sales by downloading the case study.
Holiday Discounting Method – Digital Marketing For Clothing Brands
Use a holiday promotion to increase sales and draw in new customers.
You might change your buyer incentives based on the time of year.
Send a series of emails to your email subscribers using a digital marketing strategy that focuses on compounding discounts to increase sales.
You may, as an illustration, promote 12 days of giving in which you offer a different product each day.
Shoes, dresses, and other items are all on sale at a reduced price because of you.
Create an incentive for your email subscribers so that they will spread the word about your specials on social media.
Before Easter, have an Easter Egg Hunt on your website.
Dresses and tops in pastel colours look great with an Easter egg discount coupon attached.
If you’re a premium brand, talk about how to welcome the New Year in style when you display exquisite party clothes for $50.
Discounts on bathing suits, beachwear, and sandals are available through the Summer Lovin’ promo.
If a particular amount of sales are reached, offer a prize.
With a $100 transaction, you might give out sunglasses, flip-flops, caps, or sunscreen imprinted with your company’s brand.
Because they got something for nothing, the consumer is ecstatic, and it serves as a pleasant reminder of your company.
Remember to spread the word about your holiday giveaways via social media.
Guide to use your clothing products – Digital Marketing For Clothing Brands
Create a set of style standards to demonstrate to your visitors how to dress or how to make use of your products.
Create a list of fashion recommendations.
Delivering a style guide to your website visitors and newsletter subscribers will ensure that they understand how to wear your products and how to incorporate them into their existing wardrobes.
Don’t rely on a single manual to cover all of your bases.
Weddings, parties, picnics, and vacations can all be done in a classy manner.
Creating a fashion guide for a specific topic can also be done in a fashionable approach.
You can elaborate on each of the collection’s pieces in a different area of your website or blog, utilising guides to help you do so.
Make use of your style guide to assist you in creating an engaging storey.
Instagram marketing for clothing brands
Holding a contest or giveaway on Instagram is a great method to promote your company.
Encourage customers to try a new product in your store by offering a giveaway that is only available on Instagram.
Make a comment on your Instagram post and tag three friends who would like to win the prize as well. (And who knows, perhaps three more individuals will decide to join in!) Instagram giveaways, which feature a new freebie every month, may become a regular component of your marketing plan if you make them a monthly tradition.
Make the hashtags associated with the provided item useful and/or recognised by incorporating them into your design.
Create a memorable hashtag to use in the giveaway marketing campaign.
A great Instagram campaign will boost the number of people who are aware of your company and who follow it on the social media platform.
Influencer Marketing – Digital Marketing For Clothing Brands
Working with influencers in your field of expertise can help you reach new audiences, build social proof, and create fresh content.
Collaborate with an existing fashion blogging or vlogging fan base that is well-known in the business.
Those that have a large following have established a reputation and earned the trust of their audience.
Those that mention, review, or wear your products might have an impact on your brand’s reputation.
Digital marketing can help you increase your sales.
They can help you with campaign materials or simply create visually appealing product images.
Their innovative ideas and great impact on your products will result in significant revenue generation for your firm.
If you work together with bloggers, you will gain access to a new audience and, if you choose the right influencer, you will earn new consumers.
Depending on the nature of the cooperation, you (the brand) may choose to employ customised material on their blog or social media platforms.
People will recognise your products if you incorporate the blogger’s images in your Facebook advertisements.
Obtain written permission from the corporation before distributing any photographs or logos of the organisation.)
When working with a blogger, provide them a brand guide so they know exactly what you’re looking for.
Every new email subscriber should have their own Instagram account.
Thank your new email subscribers and direct them to your Instagram account for fashion inspiration.
Thank you for the new subscribers to your email list that you have received.
Persuade customers to utilise a specific hashtag when submitting images to social media.
You may easily share photographs taken by your customers, enhancing client loyalty and personalising your brand image.
Produce gift options for your target buyer’s milestones and milestone anniversaries throughout the year to persuade them to purchase.
Depending on your eCommerce business and target demographic, there are a variety of gift suggestions for life’s big moments.
Aside from Christmas, people purchase gifts for a variety of other occasions.
Create gift suggestions for special occasions such as Mother’s Day and Father’s Day to enhance your visibility.
Others, like graduation and Valentine’s Day, can be added to the list as well.
Gift guides on your website and in targeted emails are greatly appreciated by your clients.
You can also use your social media networks to advertise your gift guides to your target audience (with images, of course).
Included items from your shop that fall into a specific gifting category are featured in these gift options.
If you sell women’s clothing and accessories, put together a Mother’s Day gift suggestion for your customers to use.
Create a landing page that can be purchased from your website.
A gift guide in the form of a magazine would make an excellent digital booklet.
Include links to your eCommerce website in your ebooks to make it as simple as possible for customers to purchase them.
By involving your target audience, you may create a community around your brand.
In order to increase engagement, urge your audience to share material that reflects the principles of your company.
On social media platforms such as Facebook and Instagram, you can, for example, encourage your followers to submit a photo that reflects the essence of your company.
Under Armour teamed up with female celebrities such as Gisele Bündchen to promote their brand’s beliefs and encourage their online followers to use the same hashtag to spread the word (and others).
Like LOFT, you can use donated photographs in blog entries or even on your website’s homepage when members of your community contribute to your company.
After all, who wouldn’t want their favourite fashion company to make a special note of them?
Word-of-mouth advertising will help you generate more sales if you include photos with descriptions and links to purchase the things.
Keep track of your clients’ birthdays and other important dates (and learn about them).
Another option is to include a birthday discount in a greeting card (#happybirthday).
Here is a birthday present for Sara from all of us! Enjoy!”
Send your customers an email telling them of a sale or the introduction of a new apparel line that you are promoting.
Receiving letters is a pleasure, and it symbolises that you have transcended the digital world in which you live.
Customers will become more aware of and loyal to the brand as a result of this.
Nonetheless, non-digital efforts, such as snail mail services, should be linked to digital activities in order to track their effectiveness and results.
People who get the mail will be able to obtain a special code that will only be available to them.
You will be able to keep track of your offline activities in this manner.
It will be easier for your campaign’s words to be heard if you use a combination of offline and online venues.
Blogging – Digital Marketing For Clothing Brands
Regular blog posts will keep your readers up to date with what’s going on in your life.
Blog entries should be visually appealing, contain less than 500 words, and be published on a consistent basis (on the same day(s) of the week, at the same time of day, for example).
Readers today want stories to be short, enjoyable, and to-the-point, and they expect them to be. A lengthy post (between 1500 and 2,000 words) with multiple photographs and even a video could be part of your online digital marketing campaign.
As a result, longer blog entries are more effective at delivering guidance since they are more thorough.
Assume that your e-commerce website is themed around camping.
Perhaps you could make a blog post about the greatest spots to camp in the United States, complete with tips, hikes, and other activities to keep you entertained.
It’s a valuable resource for your clientele, and it has anything to do with your products.
Products marketing, customer service, and guidance are just a few of the reasons why blogs are so popular today.
You can personalise your blog by writing about a specific employee or your collection choices, as in the case of the new ONA bags.
Discuss the latest fashion trends and demonstrate the things that your company produces.
Create interest in your items by combining your most popular ones with an odd one in a style element that is unique to your company.
Nurturing Your Customer – Digital Marketing For Clothing Brands
Those who aren’t ready to buy today should be groomed later.
Occasionally, first-time customers aren’t quite ready to make a purchase when you approach them.
Note their email address and use it to send them a series of automated emails with fresh information on a regular basis.
You’ll have a greater understanding of their shopping habits, as well as how many emails it took to persuade them to make a purchasing decision.
Tracking your clients’ email clicks and opens can provide you with a wealth of information about their preferences.
If you’re using HubSpot, you can send emails to consumers based on which sites they visit or on which items they’ve expressed interest in but haven’t purchased yet.
To enhance conversion rates, contact clients who have abandoned online shopping carts.
As a result, they entirely neglect the shopping bag they have in their possession.
Those who put items to their shopping carts but did not complete their purchases should be notified through email.
In order to encourage them to make purchases, you can send them a discount ticket every day, every week, or every month.
Visitors to your website will be needed to sign up for an account in order to get email reminders.
Make this as simple as possible for them to complete the process.
This is a fantastic approach to increase the exposure of your brand while also boosting the amount of money that your company makes.
Although it is not necessary to employ all twelve strategies, you will most likely discover that each one increases sales, brand awareness, or community involvement, depending on your objectives.
Aside from that, the more you employ, the more powerful your company’s brand will become.
The fashion brands with which we collaborate are serious about their digital marketing strategies and initiatives.
Our digital marketing plan includes your website, email, blog, and social media activities, all of which are a part of it.
We collaborate with you to design and implement effective continuing initiatives.
Contact us to increase your business growth by 10x.